Are you looking for a Creative Director?
Do you want to hire an excellent Art Director, or need a  talented Graphic Designer?

To beef up your creative team or just for some special projects?

Just check my skills and work experience, or download a shortened version of my resume in a .pdf file by the clicking buttons below.

Let me introduce myself:

My name is Mike Lytiuga. I’m professional award-winning Creative/Art Director, with 19 years of advertising and marketing experience, and the recipient of ten international advertising festival awards.

Until 2015 I worked in various local and international advertising agencies as Creative Director, Art Director and Graphic Designer in Ukraine. My successful advertising campaigns targeted customers across the country with a population of 42 million, two major languages and broad cultural diversity.

I generated and launched new brands to highly competitive marketplaces, working with famous international and local brands, and with small private companies. I provided successful visual communications and advertising campaigns for top-20 Ukrainian banks, large distilleries, major real estate developers, car dealers and small two-person businesses.

Since 2017, I’ve worked in Missoula, Montana. I enjoy this business and I am proud of the results.

PERSONAL SUMMARY:

Award-winning Creative/Art Director with 19+ years of advertising, marketing and graphic design experience in global advertising campaigns for international and nationwide brands.

A highly self-motivated artist with a mathematical mindset and high passion for typography, design, and attention to details.

Excellent conceptualization, visualization and presentation skills, with a proven ability to generate an instant creative decision for any business goal.

KEY SKILLS AND COMPETENCIES

CREATIVE DIRECTOR’S SKILLS

  • Transforming business requirements into effective advertising campaigns on TV, print, outdoors, BTL and digital media.
  • Proven ability to develop effective and cost-saving concepts for clients with limited budgets and tight deadlines.
  • Providing complex advertising projects independently, from client brief to print-ready files.
  • Presentation and creative conception sales for clients.
  • Developing strategies and marketing guerilla actions for products.
  • Creative team management, team member mentorship, goal setting, hiring, and freelancer management.
  • Improving client products, finding new customer value/interest points, producing a better user experience.
  • Instant troubleshooting and bug fixing skills.

ART DIRECTION SKILLS:

  • Concept creation and presentation for clients.
  • Art direction for TV, print, outdoor, web and interactive advertising projects.
  • Develop scenarios and storyboards for TV commercials.
  • Proven supervising skills in production, post-production, casting, voice-over, and photo shooting, including celebrities shooting.
  • Branding: create new brands for various audiences, redesign of existing brands to achieve new marketing goals.
  • Naming: create commercially viable names for trademarks in most European languages, including Slavonic languages such as Ukrainian and Russian.
  • Logo design
  • Corporate identity design
  • Editorial design: annual reports, wall calendars, leaflets, greeting cards, etc.
  • Unique souvenirs & merchandising gift design.
  • T-shirt graphic design.
  • Illustration and original artwork for advertising projects.
  • Package & label design.
  • Point-of-Sale items and display designs.
  • Mascot and character design.
  • Extensive print production experience: CMYK, spot colors, 8-colors flexography, silkscreen, even manual silkscreen.
  • “Minimum prepress needs” project files policy.

DIGITAL SKILLS

  • Strong WordPress CMS system knowledge: WordPress site maintenance, themes customizing, content creation.
  • Working knowledge of HTML and CSS.
  • Social media management skills: project strategy, content management, and design.
  • Strong Flash ActionScript coding skills, including interactive banners, flash-cards, and games development.

AWARDS

2013 BRONZE Prize  EFFI Ukraine

2011 Nationwide recognition for volunteer project “The Crimea Rebranding.”

2010 FINALIST  “Naked Street Fashion” anti-AIDS t-shirt contest

2007 BRONZE Prize Kyiv International Advertising Festival

2006 GRAN PRIX Prize Kyiv International Advertising Festival

2006 BRONZE Prize Kyiv International Advertising Festival

2006 SUPERFINAL logo contest | 16th Moscow International Advertising Festival

2005 SILVER Prize  Moscow International Advertising Festival

2004 BEST AD CAMPAIGN Prize IDEA Novosibirsk, Russia Advertising Festival

2004 PRESS PRIZE IDEA Novosibirsk, Russia Advertising Festival

WORK EXPERIENCE

Art Director Freelancer

PartnersCreative | Missoula, Montana, USA | 2017 – present

Duties: Create social advertising and various branding projects for agency clients.

Creative Director

Terra Group | Kyiv, Ukraine | 2015

DUTIES: Establish all agency corporate visual communications, from strategy to final layout designs.

KEY ACHIEVEMENTS:

  • Designed and implemented the agency’s branding and corporate identity: logotype, business stationery, promotional items, product-selling templates, etc.
  • Dramatically improved sales presentations for agency products, making them more customer-friendly, and more impressive. Designed a full set of templates, adaptable for future needs, from “tone of voice” to final files.
  • Developed and implemented an agency portfolio website, from scratch to final product.
  • Developed and implemented social media strategy, content strategy, social media post templates and design for a corporate Facebook business page.
  • Developed a broad range of unique corporate souvenirs for key agency clients.
  • Established designer and photographer rules & guidelines for brand consistency and better project presentation.

Creative Director

Advertising Avenue | Kyiv, Ukraine | 2007-2014

Developed creative ideas and marketing materials from scratch to client-ready files for national advertising campaigns on TV, outdoor, print, BTL, and digital media for key agency clients. Presentation and creative concepts sales to top -management clients. Participated and won the creative bids. Developed projects forming an agency portfolio.

DUTIES:

  • Developing scenarios and storyboards for TV commercials.
  • Providing concepts and layouts for print and outdoor advertising campaigns.
  • Production, post-production, sound, and photo shooting supervision. Branding and naming creation.
  • Logos, corporate identities, greeting cards, annual reports and calendars design, POS-materials, and guerilla marketing actions developing.

KEY ACHIEVEMENTS:

  • Dramatically elevated agency project level.
  • Completely reformed the design team, hiring more competent professionals with 30% cost savings.
  • Won various creative bids and received an advertising festival prize.
  • Retained client loyalty during periods of crisis.

MAJOR CLIENTS:

Volkswagen, two of the top-3 shopping malls, banks within nationally rated top-20, asset management companies, real estate developers, pharmaceutical corporations and mid-size manufacturers.

ART-DIRECTOR

Bates Ukraine, later RAVI JWT | Kyiv, Ukraine | 2005-2007

Developed concepts and layout designs for nationwide advertising campaigns on TV, print, and outdoor media, in BTL channels for central agency clients.

KEY ACHIEVEMENTS:

  • Suссesfully launched several new vodka brands in a highly competitive marketplace, and took a significant part of the national market.
  • Reseived four advertising festival prizes, including Grand Prix.

MAJOR CLIENTS:

Various vodka brands of a nationwide distillery, «macCoffee» instant drink brand, «KitKat» choсolate bars.

ART DIRECTOR

Adam Smith Advertising | Kyiv, Ukraine | 2004-2005

Developed creative ideas and layouts for TV, outdoor, digital, original BTL-action, and POS-materials; designed brands, alcohol drink labels, and corporate mascots for pharmaceutical and snack brands.

KEY ACHIEVEMENTS:

  • Successfully launched medical brand on the nationwide market, and made this trademark popular, fun and highly discussed.
  • Found a creative solution to bypass pharmaceutical TV advertising restrictions.
  • Tripled sales growth of medication.
  • Transformed ordinary marketing materials into popular items that were distributed in cities by youth customers as viral marketing.
  • Made one of the first internet promo-games in Ukraine, written in Flash.
  • Won two Advertising Festival prizes for the agency, including “Best Campaign”.

MAJOR CLIENTS:

Milli Healthcare pharmaceutical company, local distilleries, and snack manufacturers.

EARLY CAREER

Art Director and graphic designer in Ukrainian advertising agencies, eight years.

Animation artist and Director’s graphics assistant at Borisphen Animation Studio, four years. As an animation artist participated in several children’s animation TV series including “Caroline,” “Pelezinho,” “Broka Street Tales,” made for the European TV market, and in full-length art-haus cartoon movie “Le Barbe Bleue”. As Director’s graphics assistant,  participated in first Ukrainian children commercial animation TV series “Movie Dog” and provided scenario development, gag development, character and props design, animation & layout developing and supervision.

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