Celsiy vodka coasters design
Round coasters set supporting the Celsiy vodka promo campaign in HoReCa.
CUSTOMER: National Alcohol Traditions, nationwide Ukrainian distillery.
BRAND: Celsiy flavored vodka.
OBJECTIVE: Develop merchandise to increasing a brand presence in regular bars & pubs.
BRAND PERSONALITY: Celsiy is the new vodka with several non-ordinary flavors, created for modern, stylish people, who know the taste of good vodka, and are always ready to discover something new. The market positioning for this brand is “a vodka for escapists.” The vodka priced as an upper middle segment product.