Celsiy vodka round coasters design | Art Director Mike Lytiuga
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Celsiy vodka coasters design

Round coasters set supporting the Celsiy vodka promo campaign in HoReCa.

CUSTOMER: National Alcohol Traditions, nationwide Ukrainian distillery.
BRAND: Celsiy flavored vodka.

OBJECTIVE: Develop merchandise to increasing a brand presence in regular bars & pubs.

BRAND PERSONALITY: Celsiy is the new vodka with several non-ordinary flavors, created for modern, stylish people, who know the taste of good vodka, and are always ready to discover something new. The market positioning for this brand is “a vodka for escapists.” The vodka priced as an upper middle segment product.

CHEAP AND EFFICIENT MEDIA

After the resounding success of Celsiy Parties in the fanciest Ukrainian nightclubs, the brand needed to expand own influence to numerous local bars & pubs.

To do this, I offered the branded coaster set. It’s inexpensive to manufacture, but efficient media. Even if you order a casual beer, you get the coaster, and it catches your attention.

The coaster’s design was based on the outdoor campaign key visual, which I developed earlier.

Art Director: Mike Lytiuga
The concept, art direction and graphic design.

Agency: BATES Ukraine (later RAVI JWT)