T-shirt graphic design for promo campaign of Celsiy vodka | Art-director Mike Lytiuga
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Celsiy vodka T-shirt graphic design

A series of promo t-shirt graphic designs to support the Celsiy flavored vodka brand in the market launch campaign.

CUSTOMER: National Alcohol Traditions, nationwide Ukrainian distillery.

BRAND: Celsiy flavored vodka.

OBJECTIVE: to design series of branded t-shirts to support the Celsiy vodka advertising campaign.

BRAND PERSONALITY: Celsiy is the new vodka with several non-ordinary flavors, created for modern, stylish people, who know the taste of good vodka, and are always ready to discover something new. The market positioning for this brand is “a vodka for escapists.”

The vodka is priced as an upper middle segment product.

T-shirt graphic design for advertising campaign of Celsiy Original vodka | Art director Mike Lytiuga

BREAKING THE CUSTOMER’S STEREOTYPES

To wear or not to wear? Branded t-shirts aren’t trendy in Ukraine, especially in public. Sure, you could wear one if you are a sportsman, or if required by an employer’s dress code, — or you have poor taste, and can’t buy decent clothing. Mostly t-shirts with big logos ended up in a basket of dirty rags for outdoor works.

But I needed to use this media, for promotion in HoReCa, and transform ordinary customers into brand ambassadors.

So I designed a particular t-shirt set that people would like to wear, based on the print ad key visual, with a vast branded area but without a substantial screaming logo.

The t-shirt that demonstrates every customer’s enigmatic character.

RESPECTABLE BRANDING

Even if you are a big vodka fan, you don’t have to always scream about it. So, I placed a Celsiy logo on the inside of the t-shirt, where the tag is. The customer sees the branding at the most intimate dress/undress moments, and remembers, who presented this stylish t-shirt to you.

A little emotional anchor, if you are familiar with the NLP.

Also, below the CELSIY logo, I added a tiny variation of the brand slogan, “enjoy the difference.” To make the t-shirt tag amusing, I also added “and wear again.” below the clothing care instruction.

T-shirt tag design for advertising campaign of Celsiy vodka | Art-director Mike Lytiuga
T-shirt tag design for advertising campaign of Celsiy vodka | Art-director Mike Lytiuga

RESPECTABLE BRANDING

Even if you are a big vodka fan, you don’t have to always scream about it. So, I placed a Celsiy logo on the inside of the t-shirt, where the tag is. The customer sees the branding at the most intimate dress/undress moments, and remembers, who presented this stylish t-shirt to you.

A little emotional anchor, if you are familiar with the NLP.

Also, below the CELSIY logo, I added a tiny variation of the brand slogan, “enjoy the difference.” To make the t-shirt tag amusing, I also added “and wear again.” below the clothing care instruction.

T-shirt graphic design for advertising campaign of Celsiy Vanilla vodka | Art-director Mike Lytiuga

THE BLACK OBJECT OF DESIRE

Celsiy is a brand for non-ordinary people, so you can’t get this t-shirt in an ordinary way. There is only one avenue: go to an exclusive Celsiy Party and get or win it there.

Vibrant print design, high-quality t-shirt, limited series and impossibility of buying transformed the “ordinary branded merchandise” into an object of desire.

Art Director & Graphic Designer: Mike Lytiuga

Agency: BATES Ukraine (later RAVI JWT)

Did you like this t-shirts? Do you need highly attractive t-shirts for your promo or business? Drop me a message by filling the form below, and I will help you.

T-shirt graphic design for advertising campaign of Celsiy Light vodka | Art-director Mike Lytiuga
T-shirt graphic design for advertising campaign of Celsiy Light vodka | Art-director Mike Lytiuga

Art Director & Graphic Designer: Mike Lytiuga

Agency: BATES Ukraine (later RAVI JWT)

Did you like this project? Do you have any question about your existing logo? Do your business need a new mart and iconic logo or redesign of the old one?

Just drop me a message by filling the form below, and I will help you.