Logo design for Farland Travel Agency: full-color icon | Hire a logo designer Mike Lytiuga
Logo design for Farland Travel Agency: full-color icon | Hire a logo designer Mike Lytiuga
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Farland travel agency logo design.

Custom extreme backpacking tours for enthusiasts.

CLIENT: Farland, the travel agency, specialized in custom backpacking tours to unusual destinations.

OBJECTIVE: create a logo design with an intense reflection of the brand personality.

BUSINESS PERSONALITY: This is a small business, started by a couple of real adventurers. They organized extreme custom tours for backpacking enthusiasts in the wildest, most beautiful and extraordinary places in Africa, India, and South America. Clients get a private professional guide with support on the trail and an adventure of a lifetime creating lasting memories.

Logo design for Farland Travel Agency: full-color logo option | Hire a logo designer Mike Lytiuga
Logo design for Farland Travel Agency: full-color logo option | Hire a logo designer Mike Lytiuga

MAIN LOGO DESIGN

THE SOLUTION: This logo reflects a true trailblazer with a big backpack, a person who knows the call of the trail, with hand-made mud styling lettering, in colors of leather, mud, and sand.

This is a primary logo design, used for branding in main visual communication channels, like printed media, TV, web and application design.

Logo design for Farland Travel Agency: one-color mark | Hire a logo designer Mike Lytiuga

ONE-COLOR LOGO DESIGN

Just one item from a “Farlanders starter pack,” the yellow raincoat with a big one-color logo on the back.

It isn’t “just for design”; this bright yellow color and huge contrast logo helps to recognize teammates in the overcrowded tourist places, like Chichen-Itza, and keeps people from getting lost in snowy or foggy weather conditions.

MONOCHROME LOGO OPTION

This logo option is used only if you can’t use an ordinary printing process to applying the branding on the needed surface or item, and you need to use some kind of mechanical technique, like laser engraving, acid etching, etc.  As you can see, the logo still looks good and highly recognizable.

Just a little present for a client making their third trip with Farland; a steel vacuum insulated flask with laser engraved logo and embossed agency name on a leather strap.

Logo design for Farland Travel Agency: monochrome logo option | Hire a logo designer Mike Lytiuga
Logo design for Farland Travel Agency: monochrome logo option | Hire a logo designer Mike Lytiuga

MONOCHROME LOGO OPTION

This logo option is used only if you can’t use an ordinary printing process to applying the branding on the needed surface or item, and you need to use some kind of mechanical technique, like laser engraving, acid etching, etc.  As you can see, the logo still looks good and highly recognizable.

Just a little present for a client making their third trip with Farland; a steel vacuum insulated flask with laser engraved logo and embossed agency name on a leather strap.

Logo design for Farland Travel Agency: reversed vertical logo option | Hire a logo designer Mike Lytiuga

reversed one-color logo option

One more present from Farland; a leather travel diary with embossed and overprinted one-color reversed logo.

Logo Designer & Lettering Artist: Mike Lytiuga

Did you like this project? Do you have any questions about your existing logo? Does your business need a new smart and iconic logo or a redesign of the old one?

Just drop me a message by filling out the form below, and I will help you.