T-shirt print design for an Anti-Aids social campaign for safer sex with a condom.

CLIENT: The Elena Franchuk ANTI-AIDS Foundation.

BRAND: «Naked Street Fashion» nationwide street wear design contest.

OBJECTIVES: Create bright and memorable t-shirt design, which motivates youngsters to have a safe sex with a condom.

STRATEGY: Inside the target community, Ukrainian and Russian-speaking youngsters, “a condom” means something slimy and unpleasant, and teens are too shy to ask condoms in local pharmacies.

To motivate them to use a condom, you must transform an ordinary condom visual into a something funny and friendly, something, that makes him smile, not shy.

SOLUTION: “From slimy to smiley.” I transform the ordinary condom shapes into funny and colorful hats. And added the support phrase “gentleman wear top-hats” — to avoid any verbal reminders of condoms. Why I need to prevent this — you can read here.

RESULT: Colorful t-shirt design, with a funny declaration of safe sex principles.

T-shirt design for an Anti-Aids social campaign for safer sex with a condom.

T-SHIRT DESIGN IN REAL LIFE:

Full-sized t-shirt print, for light-colored summer t-shirts, printed by full-color silkscreen.

Creative Director, Copywriter & Designer: Lytiuga Mykhailo

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