INDOOR BANNER DESIGNS for CELSIY VODKA
CLIENT:
National Alcohol Traditions, a Ukrainian nationwide distillery.
BRAND:
“Celsiy” flavored vodka
MARKETING OBJECTIVES:
Create a series of banners to support the Celsius brand in nightclubs where the Celsiy Vodka Party parties are held.
INDUSTRY:
Food & Beverages
WHY ARE PEOPLE NIGHTCLUBBING?
To dance? To drink? To hang with a friend? Anyway, when you are young, professional, and the world is rolling under your feet, you want to relax when Friday evening comes!
To promote the new vodkas for these guys, Celsiy organized “Celsiy Partys” in the biggest local nightclubs, filled with famous DJs, special cocktails, and unique contests to catch the core audience.
And the banners were needed to decorate nightclubs.
BANNER DESIGN: A STORY
I’ve designed the banners like a pattern made from custom tribal styled pictograms of enjoying life people and custom lettering, carrying the message on imaginary extraterrestrial language. Yep, we specially created several alien-styled verb phonemes, which were recognizable by the target audience.
Banners should be noticeable, even in a dark environment with blinking disco lights. For doing this, the central banner message has been printed with special ink, which glowed in UV light.
This banner offers you: let’s dance!
INLINE WITH CUSTOMER’S MOOD
When a person wishes to relax, usually ignore advertising as a break from the usual visual clutter of their lives.
To avoid this rejection, I created a series of messages aligned with a nightclub’s visitor’s mood – Dancing, drinking, maybe hooking up?
To make this call much less pronounced, I used “an extraterrestrial language,” which we successfully used in previous TV teaser campaign, and supported the message with brutal graphics & lettering. Banners are proclaimed: Dansao, sexano, relaxo, livos!
This banner whispered to you: get laid!
BRAND THEM ALL!
I designed two banner series: 4 square banners and two long 3:1 banners. This modular size system allowed Celsiy to utilize effective branding for any size and configuration of available spaces.
These banners proved to be very popular; visitors transformed them into photo zones, especially the “Get Laid!” banner.
This banner suggests to you: Relax!
CREATIVE TEAM
Art-Director: Mike Lytiuga.
Creative conception, art direction, lettering art, and graphic design.
Copywriter: Nikita Lazorenko.
Created a brand slogan and extraterrestrial phonemes.
Agency: BATES Ukraine (later RAVI JWT)
Do you like these banner designs?
Does your business need banner designs for advertising campaigns or any events? Just drop me a message by filling out the form below, and I will create the design even sent them printed to you.
