Coasters design for Celsiy vodka brand promotion in HoReCa

COASTERS DESIGN for CELSIY VODKA

CLIENT:

National Alcohol Traditions, a Ukrainian nationwide distillery

BRAND:

Celsiy flavored vodka.

MARKETING OBJECTIVES:

Coasters design, as promotional items to increasing Celsiy brand presence in HoReCa

INDUSTRY:

Food & Beverages

Coasters design for Celsiy vodka brand promotion in HoReCa

The Coasters: CHEAP BUT EFFICIENT MEDIA

After the resounding success of Celsiy Vodka Parties in the fanciest Ukrainian nightclubs, the brand needed to expand its influence to numerous local bars & pubs.

To do this, I offered the branded coaster set. It’s inexpensive to manufacture but efficient media. So even if you order just a beer, you get the coaster, and it catches your attention.

The coaster’s design is based on a key visual developed by me for the Celsiy outdoor advertising campaign.

CREATIVE TEAM

Art Director & graphic designer: Mike Lytiuga
Creative conception, art direction & graphic design.

Agency: BATES Ukraine (later RAVI JWT)

Coaster design for Celsiy vodka brand promotion in HoReCa

DID YOU LIKE THIS PROJECT?

Does your business need a coasters, wobblers, tabletop tents, or stickers? Just drop me a message by filling out the form below, and I will help you.

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