Logo design for Youth Ecologist Conference
CLIENT:
All-Ukrainian Youth Ecologist Conference, Zhytomyr, Ukraine.
MARKETING OBJECTIVES:
“Design a logo for a conference that reflects youth yearning for a green future.”
INDUSTRY:
Social Initiatives
CLIENT & BRAND
This logo was designed to mark an event, the first annual All-Ukrainian conference of the young ecologists. This is the first conference of this kind in Ukraine; dozens of young ecologists from all over Ukraine and neighboring countries present their projects, communicate and make business contacts.
Also, this is an excellent opportunity to make money for small local businesses, like cafes, gift shops, etc. This is why the client said, “give me a catchy, memorable logo, which looks cool in one-color option; we need to make a lot of snazzy merch for a reasonable price.”
LOGO DESIGN SOLUTION
Out of three proposed concepts, the client chose the “nature gives you wings” concept. In Ukrainian, this message sounds even better, just two words.
According to the brand message, the logo grapheme is pretty simple: a man who wants to fly up with wings made from leaves. The color palette consists of two colors: a bright orange color, evoking youth desire and passion, and lime-green, spring leaves.
Logo Design: vertical option
The client got a bright and clean logo, reflecting customer business values. The logo has a perfect silhouette and doesn’t lose recognition, even when printed in one color or extra-small size.
This is a primary logo option, used for corporate ID, various conference stationery merch, and souvenirs.
HORIZONTAL LOGO
This logo option is used for specific merchandise samples with strong horizontal dominant, like flags, headbands, etc.
THE LOGO ICON
The logo icon is clear, concise & recognizable even appeared in one-color. It is used widely for making additional promotional merchandise, like souvenir doomed buttons, t-shirts, tote bags, etc.
LOGO AS A PATTERN
I’m not a big fan of creating patterns from the logo, but in this case, the pattern works well and produce a great looking bandanas.
Don’t forget about branded merch!
It is always good to get a branded merchandise like these festival participants’ T-shirts. They are 100% cotton unisex tees with a one-color full chest and left sleeve imprint. As a result, the client got sharp-looking and cost-effective goods for mass production and donation.
CREATIVE TEAM
Art director & logo designer: Mike Lytiuga
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