Rebranding

There are times when brands need to be updated or even completely redesigned.

For example, your target audience or the business itself has changed dramatically; the logo is no longer consistent with zeitgeist or customer expectations also, if you ordered it on the cheap, if it’s too expensive to print it on corporate apparel, or if in one color, it turns into an inconspicuous spot, or if it has too many colors, etc.

In that case – I take what you have, study your business, and consider your wishes – restyling it, trying to preserve and improve the primary – or ultimately creating something new, much more appropriate to your business.

Here are a few examples of how I do this.