RITZ HOTELS SERVICES LOGO DESIGN

CLIENT:

RITZ Hotels Services, the company providing the cleaning and laundry services for the chain hotels, from Patterson, NJ, USA.

REBRANDING OBJECTIVES:

Create rebranding for the company with the new modern logo design, representing the highest quality of laundry service.

INDUSTRY:

Service

REBRANDING Strategy

What is the first thing that comes to your mind when you hear “The Ritz”?

The luxurious place where dukes, millionaires, and celebrities stayed, right? Like this, a brand name claims the royal quality of service, but what to do if this is just laundry?

ALL INGENIOUS IS SIMPLE: the delicate mix of the clothing care symbol and a crown created a clean and modern logo design. Now the logo really represented the level of service.

THE DEVIL IN DETAIL

did you notice a small stripe under the crown? It’s not just for design’s sake; the symbol for washing with such a strip means “wash gently.” Another subtle hint of service quality for the target audience.

Here is a horizontal logo option, the primary logo for use in major marketing collaterals, like corporate identity items, letterheads, business cards, envelopes, etc.

VERTICAL LOGO

Here is a vertical logo option, mainly used for corporate promotional products, stickers, and production equipment marking.

REVERSED LOGO OPTION

In this case, the primary purpose of the reversed logo option is the branding of various street presence: outdoor signages, delivery vans, and employees’ uniforms.