World of Amazing Things logo design
CLIENT:
Terra Advertising, Ukrainian advertising & production agency based in Kyiv.
PROJECT DNA:
World of Amazing Things is a unique project created for education in the client’s community that modern promo items are more than bored branded pens/key-chains/USB drives.
MARKETING OBJECTIVES:
Logo design must have a strong visual relationship with the “Terra Group,” the parent brand logo, and at the same time, be sufficiently unique and fun.
The Facebook business page is the primary media for that project.
INDUSTRY:
Advertising, Promotional
LOGO DESIGN STRATEGY: parent brand vs. affiliated brand
The primary objective is to achieve a high visual consistency with a parent brand; you can see it on the left card.
So, I’ve opened the box and transformed it into a “Jack-in-the-box” toy, then added a slight shininess around it. For better likeness, I used the colors of the parent brand, violet and lime green.
The new logo looks like a logical and graphical continuation of the parent brand, with its playful personality.
VERTICAL LOGO
Here is a vertical two-color logo, the main logo option for corporate gifts, and funny items for quiz winners.
The logo looks nice and is applied well for most surfaces via silk printing or pad printing. Both of these methods provide the ability to keep the brand’s colors vibrant.
One-color logo
Good logo design always looks crisp and keeps excellent recognizability being applied even by the one-color process. Look at these business card wallets.
HORIZONTAL LOGO
This version of the logo was designed for branding visual content in various social networks, and it was used only there. The logo is always placed at the bottom left corner, as mandated in the brand book.
REVERSED ONE-COLOR LOGO DESIGN.
This version of the logo is used to brand pictures with dark backgrounds, which are fond of using different luxury brands. Аs you can see, the logo retains its identity.
How about an extra small logo size?
No problemo, look, even in that size logo still kept great recognition.
CREATIVE TEAM
Art director & logo designer: Mike Lytiuga
DID YOU LIKE THIS LOGOTYPE?
Do you have any questions about your existing logo? Does your business need a new intelligent logo design or redesign of the old one?
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