THE DESIGN STRATEGY
The agency’s logo is a lemur, you can see it in the lower right corner, and it so happened that the coming year was the year of the blue monkey according to the Chinese calendar – so the choice of key visual is obvious.
To be honest, I do not remember why I chose the style of South American cave carving – but the client liked the art and lettering I did.
Because the card had to be different from any other Christmas cards – the execution and materials had to be different from the usual paper and offset printing. That is why I made such an unusual design of the card.
The greeting card text: Congratulations on the New Year. Lemoor
PRODUCTION: 100% Handmade, eco, vegan
This project was made possible by the desperate courage of Lemoor top management (and they have a budget). It was made into a material by the incredible skill of our production manager, who found all the materials and the team to make it.
This is not a print on a pre-made Chinese base. It really is 100% handmade stuff, from bamboo sticks sourced from the Kyiv fishing market and cut to the correct size to ceramic beads from Mexico found at a local esoteric store. The production team carefully collected all pieces into one greeting card, and we’ve made about a hundred of them.
The art is printed on natural canvas with a silkscreen and two agency branding colors.
CREATIVE TEAM
Creative idea, Illustration, and lettering: Mike Lytiuga
Production Manager: Vlad (bro, if you are reading this – please, drop me a note, and ill add your full credentials to this project)
Agency: Adam Smith Advertising, Kyiv, Ukraine
DO YOU LIKE THIS GREETINGS CARD?
Do you need a greeting card to demonstrate how creative, cool or unique your company is to your potential customers? Are you sure that you have a budget for this?
Send me a message and maybe “… this is the beginning of a beautiful friendship.”