Print advertising for screenprinting shop Exact Image
CLIENT: Exact Image, one of the best print shop in Missoula, Montana
INDUSTRY: Advertising and Marketing
MARKETING GOALS: run the new advertising campaign in highly popular local printed media.
MARKETING: the GOALS & MEDIA
Exact Image, the famous Montana screen printing shop, launched its new advertising campaign, “They’re gonna love your new merch!”. This campaign focused on demonstrating the company as a reliable and creative merch provider. This campaign was carried out in several B2B and B2C printed media.
The current media is a basketball roster, highly popular in the community, with the schedule of the favorite local basketball team Griz Basketball and Lady Griz games, players’ photos, stats, and other game data.
PRINTED AD: THE SOLUTION
The placing was one of the best, the page with players’ names and photos. Still, the actual ad space was challenging, according to its proportions, like an extra long sausage.
So for this space, I’ve created another key visual, keeping the slogan the same.
ONE ART FITS ALL
Later, this design was turned into a special sticker placed on all outgoing cardboard boxes of products branded and printed by Exact Image.
Art director and graphic designer: Mike Lytiuga
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