Poster design to promote branded PPOE supply from Exact Image
CLIENT: Exact Image, one of the best print shop in Missoula, Montana
INDUSTRY: Advertising and Marketing
MARKETING GOALS: indoor advertising poster design for promoting the Exact Image as a reliable branded personal protective equipment supplier.
When Covid hit the U.S., wearing masks in public places and wiping hands constantly with a sanitizer became a new reality, officially mandated by СDС regulations. Virtually all businesses were required to provide their services only by mask-wearing workers.
Therefore the demand for branded masks, hand sanitizers, dispensers, etc., quickly emerged, and Exact Image was one of the companies to fulfill this demand.
POSTER DESIGN SOLUTION:
It was a delicate subject at a sensitive time: people were dying, people were afraid, and at the same time, people were protesting against wearing a mask, even denying Covid as a disease.
So I designed this poster advertising to promote wearing a mask, using a non-pushy manner, with a key visual based on traditional Montana heritage with a bit of humor.
These advertising posters were placed indoors in the popular Missoula public places, like restaurants, gyms, etc.
Art director, copywriter and poster designer: Mike Lytiuga
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