VIDEO SCREENSHOT

During the advertising campaign launch, the typical TV advertising slot was overflowing with competitors with a much longer history of market presence, regular consumers, and much bigger media budgets.

Most of the commercials were luxury filmed table-top scenes with flow-motion herring and onion slicing or bearded anecdotes about three friends fishing or hunting.
It took something radically different from the existing commercials to stand out from the crowd, especially with a small advertising budget.

So we created a unique animation story, with graphic, stylized a-la vintage political caricatures from the Soviet-time Ukrainian comic magazine “Perets.” Bold and coarse pencil lines and “washed” one-color palette correspond to the bottle labels’ primary color.

The horizontal logo option with primary brand color.

This is a primary logo option for major marketing communications, like collaterals, corporate identity items, sponsorship events, etc.

Why does the logo layout look a bit strange? I purposely created strange logo proportions to beat the others logos used in sponsorship campaigns.

How does this trick work? In sponsorship events where many sponsors’ logos are placed in one line, and each logo has the same equal space — the Orange 104.6 FM icon looks much bigger and more noticeable than the logos of neighboring competitors.

INVERTED MONOCHROME LOGO

This logo option is primarily used for various station one-color printed posters. As you can see – the logo keeps excellent brand recognition.

Make my logo bigger!

Every graphic designer has ever faced such a requirement at least once, and sometimes you can’t avoid requests like that. But look, how good this studio musician case is! Just a tiny hand-maid example of logo realization: a stencil and one layer of blowing with spray paint.

The clean graphics of the logo allows us to make a stencil without distorting the logo shape with stencil jumpers.

Don’t forget about branded merch!

Brand fans, supporters, sponsors, and influencers always need stuff like this. Cute scoop-neck orange t-shirt with one-color screen printing on it – look fantastic and have reasonable production cost.

After a while, the logo became so recognizable that most branded merch could use just an icon without frequency designation.
But I still recommended placing the frequency somewhere.

Why isn’t the branded t-shirt white with an orange imprint? The answer is simple: the brand orange color with a white logo produced a much noticeable brand look in the street crowd.

Art director & logo designer: Mike Lytiuga