THE SOLUTION:
To turn the utterly ordinary into something that demands attention, the focus of human perception has to shift dramatically. It must be a completely different visual metaphor, sharp, not instructive, and not dull.
That’s why I selected a conception that shows the importance of the problem and makes this issue personal.
A perfect combination of body text and logo
The viewer’s eye follows the text and crashes into the campaign logo, reinforcing the main message
SOME BRANDED MERCH
In this case, a plain white T-shirt with full-color art printed by DTG is a great media to spread the idea to the masses. Not for sale in Belgium.
CREATIVE TEAM
Art director & poster designer: Mike Lytiuga
PS. That’s not me in this picture.
Did you like this poster?
Do you need a poster design for your business, event, ideas, or beliefs? I can help with that; use this contact form to drop me a message.
