RITZ HOTELS SERVICES LOGO DESIGN
CLIENT: RITZ Hotels Services, Patterson, NJ, USA.
INDUSTRY: B2B service
MARKETING GOALS: Create rebranding for the company with the new modern logo design, representing the highest quality of laundry service.
THE COMPANY AND THE MARKET
RITZ Hotels Services, the company providing the cleaning and laundry services for the chain hotels, from Patterson, NJ, USA
LOGO DESIGN SOLUTION
What is the first thing that comes to your mind when you hear “The Ritz”?
The luxurious place where dukes, millionaires, and celebrities stayed, right? Like this, a brand name claims the royal quality of service, but what to do if this is just laundry?
ALL INGENIOUS IS SIMPLE: the delicate mix of the clothing care symbol and a crown created a clean and modern logo design. Now the logo really represented the level of service.
THE DEVIL IN DETAIL
did you notice a small stripe under the crown? It’s not just for design’s sake; the symbol for washing with such a strip means “wash gently.” Another subtle hint of service quality for the target audience.
Here is a horizontal logo option, the primary logo used in major marketing collaterals, like corporate identity items, letterheads, business cards, envelopes, etc.
A vertical logo is mainly used for corporate promotional products, stickers, and production equipment marking.
REVERSED LOGO OPTION
In this case, the reverse logo option’s primary purpose is the branding of various street presence: outdoor signages, delivery vans, and employees’ uniforms.
BLACK & WHITE LOGO
Excellent appearance, even with low-cost printing; the logo printed on an ordinary office printer retains its recognizability and readability.
This option is used mainly for internal business documents.
Art director & logo designer: Mike Lytiuga
DID YOU LIKE THIS LOGOTYPE?
Do you have any questions about your existing logo? Does your business need a new innovative logo or redesign of the old one?
Just drop me a message by filling out the form below, and I will help you.
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