Translucent business card design for the RITZ Hotels Services
CLIENT: RITZ Hotels Services, from Patterson, NJ, USA
INDUSTRY: B2B Services
MARKETING GOALS: to continue rebranding, the client needs a new business card that reflects his business values.
Above the expectations
The client thought he’d get a regular business card, only with a new logo – but no. The result exceeded all expectations: the client got an ideally-looking modern business card radically different from any competitor’s. A business card that is interesting to pick up and see in detail.
The new logo shows the level of service quality, so I wanted the new business card to show the cleanliness of the washing. And what could be cleaner than white and transparent? That’s why I designed the business card printed with white color over the translucent plastic.
Did you notice a tiny hole to the left of the logo? It’s so you can attach a business card to a bag of laundry, like a tag.
But life is life, and the client chose a business card with a more familiar color scheme, like in this picture.
Printing: two Pantone colors over translucent matte plastic.
Art director & designer: Mike Lytiuga
DID YOU LIKE THIS BUSINESS CARD DESIGN?
Do you have any questions about your existing business card? Do your business needs cool business cards or just some facelifting for the old one?
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