Translucent business card design for the RITZ Hotels Services

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CLIENT: RITZ Hotels Services, from Patterson, NJ, USA

INDUSTRY: B2B Services

MARKETING GOALS: to continue rebranding, the client needs a new business card that reflects his business values.

Translucend business card design for RITZ Hotels Services

Above the expectations

The client thought he’d get a regular business card, only with a new logo – but no. The result exceeded all expectations: the client got an ideally-looking modern business card radically different from any competitor’s. A business card that is interesting to pick up and see in detail.

The new logo shows the level of service quality, so I wanted the new business card to show the cleanliness of the washing. And what could be cleaner than white and transparent? That’s why I designed the business card printed with white color over the translucent plastic.

Did you notice a tiny hole to the left of the logo? It’s so you can attach a business card to a bag of laundry, like a tag.

Translucend business card design for RITZ Hotels Services

But life is life, and the client chose a business card with a more familiar color scheme, like in this picture.

Printing: two Pantone colors over translucent matte plastic.

Art director & designer: Mike Lytiuga


Do you have any questions about your existing business card? Do your business needs cool business cards or just some facelifting for the old one?

Just drop me a message by filling out the form below, and I will help you.

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