RITZ HOTELS SERVICES SALES PROPOSAL DESIGN
CLIENT: RITZ Hotels Services, Patterson, NJ, USA
INDUSTRY: B2B Services
MARKETING GOALS: Create a design for an effective and easy-to-use sale proposal with the presentation folder, which it shouldn’t cost us an arm and a leg when printed. Also, any manager to change the price or list of services in it.
LET’S CRACK THIS CHALLENGE!
The client’s request – to make any office manager be able to change the price in the price sheets – seems atypical, and at first glance, unrealizable.
The usual design practice – the client receives a file ready for printing, with fonts converted into outlines and the source file. Without knowledge of special graphic programs and the programs themselves, an ordinary manager can not make changes to these files.
So what should I do to satisfy the client? – scroll down to find out!
THE TYPICAL BUSINESS TOOL. ANYTHING EXTRA.
Classic two-page construction: the first page describes the services, and the second page has a pricing policy. Clean and readable pages, specially designed to keep the visual appeal even when printed by ordinary office inkjet, with ink economy in mind.
Concise design, confident business-like text, brand’s color spectrum, and necessary contact data appear on each page. All these pages are stored in the branded folder.
SALES PROPOSAL DESIGN: A LITTLE SECRET
The client wanted each manager to change the cost of the service if necessary. I’ve recreated the same design in Microsoft Word to provide this possibility. I wouldn’t say I lake this software, but it was the best affordable solution in this case. The client got a .pdf file for the first print run and the .doc file for future price changes.
And now, any person could change the data just-from-the-box, without wasting time and money on learning or buying new software.
Art-Director & Logo Designer: Mike Lytiuga.
DID YOU LIKE THIS SALES PROPOSAL?
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