Coaster designs for Celsiy vodka advertising campaign

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Coaster designs for Celsiy vodka…

CLIENT: National Alcohol Traditions, a Ukrainian nationwide distillery.

BRAND: Celsiy vodka

INDUSTRY: Food & Beverages

MARKETING GOALS: create cool-cooking coasters, to increasing Celsiy vodka brand avareness in HoReCa

Coaster designs for Celsiy Light vodka promotional campaign

Coaster designs for Celsiy Mint vodka promotional campaign

The Coasters: CHEAP BUT EFFICIENT MEDIA

After the resounding success of Celsiy Vodka Parties in the fanciest Ukrainian nightclubs, the brand needed to expand its influence to numerous local bars & pubs.

To do this, I offered the branded coaster set. It’s inexpensive to manufacture but efficient media. So even if you order just a beer, you get the coaster, and it catches your attention.

The coaster’s design is based on a key visual developed by me for the Celsiy outdoor advertising campaign.

CREATIVE TEAM

Art Director & graphic designer: Mike Lytiuga
Creative conception, art direction & graphic design.

Agency: BATES Ukraine (later RAVI JWT)

DID YOU LIKE THIS PROJECT?

Does your business need coasters, wobblers, tabletop tents, or stickers? Just drop me a message by filling out the form below, and I will help you with the creative ideas, designs, and production.