Coaster designs for Celsiy vodka advertising campaign
CLIENT: National Alcohol Traditions, a Ukrainian nationwide distillery.
BRAND: Celsiy vodka
INDUSTRY: Food & Beverages
MARKETING GOALS: create cool-cooking coasters, to increasing Celsiy vodka brand avareness in HoReCa
The Coasters: CHEAP BUT EFFICIENT MEDIA
After the resounding success of Celsiy Vodka Parties in the fanciest Ukrainian nightclubs, the brand needed to expand its influence to numerous local bars & pubs.
To do this, I offered the branded coaster set. It’s inexpensive to manufacture but efficient media. So even if you order just a beer, you get the coaster, and it catches your attention.
The coaster’s design is based on a key visual developed by me for the Celsiy outdoor advertising campaign.
Art Director & graphic designer: Mike Lytiuga
Creative conception, art direction & graphic design.
Agency: BATES Ukraine (later RAVI JWT)
DID YOU LIKE THIS PROJECT?
Does your business need coasters, wobblers, tabletop tents, or stickers? Just drop me a message by filling out the form below, and I will help you with the creative ideas, designs, and production.